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One recent innovation in the world of live entertainment is Vtubers as a means of streaming. (Photo by Ethan Huang)Īlthough media and entertainment is evolving at warp speed, anime and Japanese culture has kept pace and left its mark. Not only does it mix Japanese and European fashion, but the global application of this style of clothing is representative of Lolita’s cultural reach.Ī model for Haenuli, a South Korean Lolita fashion brand at the 2022 Anime Expo Fashion Show. Lolita itself plays into the notion of cross-cultural interaction. According to emcee Michelle Nguyen Bradley, besides the United States and Japan, there were lines based in Hong Kong, South Korea, and the Philippines. The brands featured showed global representation. One thing that made these lines so distinct and unique was their place of origin. This year, the theme is “Lost in Lolita,” focusing on the Japanese fashion style that draws upon Victorian clothing often characterized by frills and voluminous dresses.Įmphasizing the concepts of “cuteness” and “elegance,” six fashion lines, including Dreamily, showcased their clothing, each of them vastly different from the next. One of the most anticipated events for Day Two is the Anime Expo Fashion Show. GoGo at the Dreamily photo booth in Artist Alley. However, Dreamily is not the only brand to blend cultures with its style. The clothing line takes Japanese elements reminiscent of anime and applies them to more Western sensibilities, creating something completely new. With these activities, they seek to promote their brand, a line that, according to GoGo, is “like anime-style streetwear, but cute.”

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Here, people can complete tasks at their booths to redeem a free prize. One such brand is Dreamily, an apparel line dedicated to “cute weeaboo clothing,” says an attendant (who goes by GoGo) at their photo booth in Artist Alley.Īlong with this display, they are also running a stamp rally. Down in the underground Artist Alley, artists and designers set up booths to share and sell their original works. It’s not just cosplayers who are growingly influenced by this culture. Phorntip Sayamnath cosplaying as Jin Sakai from 'Ghost of Tsushima.' (Photo by Ethan Huang) “I think Japanese culture and media can open a gateway into other media–like Chinese media or even Lao media,” Sayamnath said. Although he said he’s not the biggest fan of anime, he appreciates it because of its influence on America.

Dressed as Jin Sakai from the video game “Ghost of Tsushima,” he sat down in the halls of the convention center playing a wooden flute for passersby.ĭespite being from a Lao background, Sayamnath grew up surrounded by Japanese culture, including works like “Astro Boy” and various video games. One attendee, Phorntip Sayamnath, was visiting the Expo for the first time ever.

“We know that technically this is the 31st Anime Expo,” the emcee said during the opening ceremony, “but we are completely prepared to hold onto the last strands of youth and reset ourselves all the way back to the 30th Anniversary again.”įor those who attend, the convention is a place for them to dress up as their favorite characters, or “cosplay,” meet fellow fans and see the biggest announcements in the industry. Ultraman makes his in-person debut at the Anime Expo 2022 Welcome Ceremony. With its electric opening, the convention promised to be just as large and bombastic as ever before. The ceremony also included the official in-person debut of Japanese icon Ultraman in the United States. The event kicked off with a welcome ceremony with performances from artists like the Corps Dance Crew from California, SG5 from Japan and American singer Diana Garnet. The continued popularity even after the pandemic is a statement on the resilience of Japan’s cultural influence in the United States, and its ultimate impact on the West. There were so many attendees on the first day that the Fire Marshall and the LA Convention Center barred any further admission. The four-day event draws in more than 100,000 fans from across the globe annually to celebrate anime, video games and Japanese culture as a whole. After two years of absence, Los Angeles’s Anime Expo made an explosive return this past weekend.